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Social Reality, Inc.'s (NASDAQ: SRAX) blockchain identification graph platform, BIG, is about to enter its Beta testing phase in September. The three most active members have the unique opportunity to win Bitcoin as a prize for their participation. The BIG platform is the first consumer-powered data marketplace where people will own, verify and sell access to their data.
The most active Beta tester will be rewarded with five Bitcoins, followed by two bitcoins for the one in second place. The third tester by the highest activity will be awarded one Bitcoin.
According to Kristoffer Nelson, COO of SRAX, "Securing strong Beta testers is critical to developing BIG. At this time, we believe a unique, relevant and engaging way to demonstrate and validate the BIG Platform is to reward our testers with Bitcoin during the Beta phase." He additionally added, "We believe in the growing value of individuals' data, and our goal is to empower consumers to be rewarded for what they share."
Participants in the BIG Beta testing phase will be accepted during a one month a half period through a public waitlist. Whether taken first or last, each group will have adequate time to interact with the BIG platform and complete actions. More activities completed on the platform will give testers more points, increasing their chances of being amongst the most active three. Actions may include registering for a free account with BIG, connecting social accounts, answering surveys and checking into locations, among others. The maximum number of testers that can compete for the prizes is capped at 10, 000.
BIG Beta testers will also have to face team challenges where all members of a team must complete various actions within a specific time frame. During the challenge, all participants are assessed individually, giving them a chance to earn more points than usual. The three users with the highest number of points will be announced and crowned winners at the end of the Beta phase, which is scheduled for December 31, 2018. The firm date for the event is to be further announced by Social Reality at a later date.
"BIG will benefit everyone in the Internet ecosystem, while improving the online experience, and it starts next month with Beta testers," added Nelson. "Opening BIG in Beta is a huge step toward our goal of building the first data platform that places consumers at the center of the transaction with complete awareness and control. We are on a mission to empower consumers to realize the value of their data and the Beta contest with the Bitcoin reward kicks things off in a big way."
Anyone interested in becoming a BIG Beta tester can sign up at https://www.bigtoken.com/signup. The official rules of the BIG Beta contest will be announced at a later date and will be available at www.bigtoken.com/contest-terms, before its commencement.
SRAX is serious about their blockchain platform. They recently sold one of their legacy medical divisions worth $50 million to better address the development of BIG.
To run the BIG project, SRAX recently appointed David James Stewart as Vice President of Business Development. Stewart brings more than 15 years of experience in the digital media industry to SRAX and the BIG platform. He will be responsible for partnerships with brands and agencies seeking access to transparent, customer-verified data to better reach and serve audiences, as well as third-party applications to learn more about their customers and earn revenue through data sales.