Behind Luminosity-Yelo Deal Lurks Gaming's Fastest Growing Company

By CCN Markets: You may never have heard of Enthusiast Gaming, but chances are you soon will. With sights set on consolidating one of the largest gaming networks in North America, Enthusiast is making more and more high-profile acquisitions, some of which the gamers you may very well recognize.

Luminosity Gaming announced it has secured the services of popular Fortnite player Yelo, granting the network access to the streamer's 2 million-strong audience. We asked Yelo for his take on signing with one of the hottest eSports brands around. He said:

"I was looking for a team and an organization that would treat me like family and provide opportunities for me to grow my online social presence though twitch live stream, YouTube, twitter and Instagram.  Luminosity Gaming is one of the top esports organizations in the world, and houses some of the top talent in the industry past and present, such as Ninja, SypherPK, CDNThe3rd and more.  I’m extremely excited to be part of the Luminosity team and hope I can contribute to its rapid growth and success!"

The news follows on from Enthusiast announcing earlier this week it had penned a sponsorship agreement with food-delivery platform foodora Canada to add to Luminosity's impressive tally of sponsors such as Twitch and Universal Music Canada.

From Humble Beginnings

The Toronto-headquartered company boasts a startling portfolio of media assets, including sites such as The Escapist, Nintendo Enthusiast, and Destructoid. Combined, these reach a network of over 200 million gamers per month. Alongside, Enthusiast runs the Enthusiast Gaming Live Expo, attracting over 30,000 people every year.

Not a bad portfolio for a company that grew exponentially from a non-assuming blog created back in 2011. But, Enthusiast is eager to grow even further, having entered the Toronto Stock Exchange in October 2018.

Enthusiast Gaming Strikes Gold by Acquiring Luminosity Gaming

The most significant acquisition came in May this year when Enthusiast struck a deal to merge with owner of Luminosity Gaming, Aquilini GameCo.

Luminosity is one of the largest eSports organizations in North America whose crown jewel is the top-ranked team in The Overwatch League franchise, the Aquilini GameCo-owned Vancouver Titans. Alongside, it also has stakes in the upper of echelons of most other eSports including fan favorites Fortnite, Counter Strike: Global Offensive, and Call of Duty.

Source: Overwatch League 2019/Stewart Volland/Blizzard Entertainment

Although the merger won't come to fruition until later next month, once the dust settles the Enthusiast Gaming network will consist of eight eSports teams, more than 80 gaming media websites, 50 celebrity players and influencers, and a combination of over 900 Twitch and YouTube channels.

CCN reached out to Luminosity Gaming to know whether it plans to make further high-profile acquisitions and sign other big-name gaming personalities. They told us:

"We are in continuous discussions about other high-profile partnerships and other streamers/influencers. The Luminosity brand continues to grow, and we are always looking to grow our teams and influencers."

Now allied to Luminosity and new signing Yelo, Enthusiast Gaming is chomping at the bit to expand further, and there's no doubt we'll come to be well-acquainted with the company in the years to come.

Last modified (UTC): August 16, 2019 5:34 PM

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Thomas Bardwell

Thomas is a UK-based video game writer with an unhealthy obsession for everything weird and wonderful about the world of gaming. Contact: tbardwellfreelance[at]gmail[dot]com or Twitter at @TomBWrites

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