$16B James Bond Franchise Goes Back to Basics with No Time to Die

By CCN Markets: The official James Bond Twitter account just announced the 25th movie in the 007 series will be entitled "007: No Time to Die." Forbes pegs the 007 series' gross earnings at more than $16 billion, adjusted for inflation. Could a new yet familiar approach in "No Time to Die" beat Skyfall's gigantic $1.1 billion to take the No. 1 spot? Maybe that's a little ambitious, but they are off to the right start.

What to make of the new 007 teaser

The teaser is naturally very short, but there are a few things that caught our attention.

  • Daniel Craig is very clearly present, possibly to address any concerns that he would not be returning for the role he's stated numerous times he's tired of.
  • The peculiar font used for the title.
    Source: James Bond Twitter Account

    It could be a mere artistic choice, but it does look like a throwback to older movies in contrast to the more modern ones used for Spectre and Skyfall.

    Source: IMBD.com

The black and white color scheme used in the teaser could hint at a spiritual reboot in the way of Casino Royale. It could very well be a reference to Casino Royale's opening sequence, which is entirely black and white. That would make sense as – despite commercially successful – Spectre paled in comparison to Skyfall and Casino Royale. Spectre, while still successful at $200 million domestically, was still a full $100 million below its predecessor, Skyfall, at $300 million. That figure is clearly a result of a much inferior script, which caused the interest in the film to quickly die out.

The 007 series is the only film series to return better than ever due to this sort of decision not once but twice. Those are good odds. There's another hint that the series is trying a new approach. The studio dropped seasoned director Danny Boyle and hired the young and ultra-talented Cari Joji Fukunaga.

The title itself might also be a reassurance to viewers disappointed with the series due to rumors of a female agent replacing Bond. Instead of going aggressively against the fans, the title lets everyone know Bond is in good health and that whatever happens, it won't kill the franchise. Only time will tell which approach pays off better.

007 No Time To Die will also star Rami Malek and Ana de Armas. Lashana Lynch is rumored to take on the mantle of 007. It opens on April 8, 2020 in the U.S. and April 3, 2020 in the UK.

Last modified (UTC): August 20, 2019 7:03 PM

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Tiago Manuel @LeTiago

Former IT technician who graduated in Political Science. Reads a lot on economics, writes mostly about video games and film. Has written for two of the world's biggest entertainment websites and his work has been read over 20 million times. Definitely isn't Satoshi.

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