The flower delivery company 1-800-FLOWERS will be accepting Bitcoin as a payment option for their services starting this fall. 1-800-FLOWERS is the world’s leading florist and gift retailer. The move will not only cover 1-800-FLOWERS.com, but will also integrate Bitcoin acceptance throughout all of their family companies including FannieMay.com, Cheryls.com, ThePopcornFactory.com, 1-800-Baskets.com, FruitBouquets.com, and Stockyards.com.
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“As a customer-centric company, we are always looking for new ways to engage with our customers and enhance their shopping experience for all of their celebratory occasions,” said Jim McCann, 1-800-FLOWERS.COM CEO and Founder. “Bitcoin, together with our other payment options, offers our customers another highly convenient way to help them deliver smiles to the important people in their lives.”
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Coinbase announced on their blog today that 1-800-FLOWERS will be partnering with them to help the company through the Bitcoin acceptance process.
“Bitcoin is becoming an increasingly popular method to make e-commerce purchases,” Fred Ehrsam said in an official statement, “We’re glad to be helping 1-800-FLOWERS.COM customers make these purchases in an easy and secure way.”
Ever since May 29, Coinbase has partnered with DISH TV, Expedia, Reeds Jewelers, Digital River, Treehouse, and now 1-800-FLOWERS along with all their family companies. After an incredibly busy few months for the Ehrsam and the Coinbase team, it seems like all of their hard work is truly paying off.
“Coinbase is the easiest on-ramp to using Bitcoin for consumers, merchants and developers. We’ve had open and ongoing dialogue with our partners and clearly map our merchant services,” a Coinbase spokesperson told CCN, “2014 is the year of merchant adoption for Bitcoin. With over 33,000 merchants using Coinbase, we’re excited about the future for additional merchant adoption.”
Through 1-800-FLOWERS.com, buyers can send bouquets for any birthday, occasion or even “just because.” Their family sites also allow for further gift delivery, such as cookies, popcorn, fruit and even steaks. The services simplify the gift-delivery process, and it seems as though they’re excited to integrate Bitcoin payments for their customers.
1-800-FLOWERS (FLWS) were the first flower-delivery company to utilize the internet in their business model to sell directly to their customers. Users don’t even have to leave their Facebook page to place an order. Of course, the implementation of Bitcoin may be a feature the company will not be able to add to Facebook.
They operate one fulfillment center, two floral retail stores, and 104 franchise stores. Being a franchise-operated business, 1-800-Flowers has plenty of opportunity for growth. They have incredibly positive brand equity and a strong brand image, and by accepting Bitcoin they have a chance to increase and build upon that through a previously untapped demographic.
1-800-FLOWERS already accept Visa, Mastercard, American Express and PayPal. They operate on a “100% Smile Guarantee” and were awarded the 2014 Silver Stevie Award for their outstanding customer service. They also operate a blog called Petal Talk that devotes postings to DIY, flower care, fruit facts and other lifestyle opportunities and information for their current and prospective customers.